Bulldog Federal Credit Union adds FMSI scheduling and lobby tools

By AI, Created 10:41 AM UTC, May 20, 2026, /AGP/ – Bulldog Federal Credit Union is pairing a website overhaul with FMSI software to add appointment scheduling and lobby management across its branch network. The Hagerstown, Maryland-based credit union says the move is meant to improve the member experience and modernize how visits are handled.

Why it matters: - Bulldog Federal Credit Union is trying to make branch visits easier to plan and manage for more than 21,000 members across Washington County, Maryland. - The shift replaces manual visit handling with scheduling tools that can support a smoother in-branch experience. - The project is part of a broader effort to refresh Bulldog Federal’s digital presence and member experience.

What happened: - FMSI announced a new partnership with Bulldog Federal Credit Union on May 7, 2026. - Bulldog Federal selected FMSI’s RelationshipOS for appointment scheduling and lobby management. - The credit union is pairing the software rollout with a website upgrade. - Bulldog Federal plans to go live with the new website and integrated scheduling in October. - The credit union is currently testing the live site before the full launch.

The details: - Bulldog Federal is a community-chartered credit union serving Washington County since 1968. - The institution has approximately $300 million in assets. - Bulldog Federal grew from serving Mack Truck employees to a community institution with 50 staff members. - Appointment scheduling had been a long-standing gap for the credit union. - The need became more visible during COVID-era branch closures, when staff had to manage visits manually without scheduling infrastructure. - Bulldog Federal was founded in 1968 by Mack Truck Union Local 171 employees in Hagerstown to offer an alternative to high-interest local finance companies. - Today, the credit union says it serves more than 21,000 members through six full-service branches. - FMSI provides branch workforce management and lobby optimization tools for financial institutions. - FMSI says its software gives banks and credit unions visibility into branch operations, including appointment scheduling, lobby management, staff scheduling and analytics. - FMSI relaunched in late 2025 and says it now serves more than 140 financial institutions across the United States. - Bulldog Federal’s CEO, Stacy Wright, said the website upgrade created the right timing to address scheduling. - Gary Plummer, Bulldog Federal’s chief design director, said the credit union chose FMSI after speaking with multiple vendors and wanting a stronger partnership fit. - Jacob Reeves, general manager of FMSI, said the credit union is rethinking how members experience the branch from the moment they decide to visit. - More information is available on the credit union’s website and the FMSI website. - FMSI also links to its LinkedIn page and YouTube channel.

Between the lines: - Bulldog Federal is using the software rollout as part of a larger brand and community reset, not just a technology upgrade. - The credit union’s leaders framed the move as part of “what Bulldog Federal Credit Union is in 2026 and beyond,” suggesting a broader repositioning effort. - FMSI is positioning the deal as a branch-experience modernization play, not only a scheduling product sale. - The testing phase suggests Bulldog Federal wants to use real member activity to refine the launch before October.

What’s next: - Bulldog Federal will continue testing the live site ahead of the October launch. - The credit union expects to introduce the new website and scheduling tools together. - FMSI will gain another deployment as it expands its post-relaunch footprint among financial institutions.

The bottom line: - Bulldog Federal is betting that better branch scheduling and lobby management will make its branches easier to use and its digital refresh more useful to members.